Compared to having an email list full of inactive subscribers, targeting a smaller group of high-quality, engaged subscribers is much more conducive to generating sales. Save money on your email marketing campaigns by reducing your costs. With a lower number of email bounces, unsubscribes, and spam complaints, your emails will have an easier time reaching your intended recipient's inbox. Improved email deliverabilityīetter engagement goes hand in hand with improved deliverability. As a result, you can expect better email metrics, such as higher inbox placement rates, open rates, and click-through rates. Regularly maintaining your email list can lead to more engagement and, ultimately, more conversions.īy removing inactive subscribers and invalid addresses, you can better engage with those who show a marked interest in your business. Routine list cleaning can provide a number of benefits for your business. Trigger fewer spam complaints by removing duplicate emails while list cleaning.īolster your email marketing efforts by tidying up your email list from time to time. Duplicate email addresses: Sending multiple identical emails to the same address can annoy your subscribers and cause email service providers to mark your emails as spam.Remove bounced email addresses to reduce your email marketing costs and safeguard your sender reputation. These email addresses are typically misspelled or no longer in operation due to user abandonment or a defunct email provider. Invalid email addresses: An email sent to an invalid email address will bounce and fail to deliver.Unsubscribed email addresses: If someone clicks on an unsubscribe link embedded within your emails, you must remove them from your email list within 10 business days in compliance with the CAN-SPAM Act.Having a high number of unengaged subscribers can negatively impact your sender reputation as well as your email deliverability and open rate. Sometimes, they do not open your emails at all. Unengaged or inactive subscribers: Despite signing up for your email list, unengaged subscribers do not click on any of the links or call-to-action buttons within your emails.Here’s what to look out for in your list-cleaning process: In some cases, scrubbing your email list can even help you comply with email marketing laws and regulations, such as the CAN-SPAM Act in the US and GDPR in the EU. It can improve the overall quality of your email list and increase the effectiveness of your email campaigns. What does it mean to clean your email list?Įmail list cleaning is when you remove unengaged, unsubscribed, invalid, or duplicate contacts.
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